Fall/Winter Jacket Trend Snapshot | Data Insight
June 02, 2026
Using WGSN’s proprietary catwalk data, we analyse shifts within the outerwear category, revealing how designers are evolving core silhouettes through premium fabrications and sculptural forms
Need to know
Our data breakdown of the top key items on the catwalks gives you two views: the largest share of the total category mix and the styles seeing the most significant YoY change. In alignment with our Trend Investment Projection (TIP) framework, we also review the key details that will provide a commercial update or fashion newness.
Opportunity
Echoing S/S 26, outerwear delivered the highest growth across apparel (+1.9ppt vs A/W 25/26) and remains a stable category for investment. Amid ongoing economic uncertainty, protect core silhouettes by updating them with trend-led details to drive newness, while controlling buys in declining categories like blazers to mitigate risk.
Strategies
- Anchor core outerwear assortments through #CityDressing and Cult Classics narratives. Focus on Long-term Design with refined silhouettes and premium fabrications
- Test statement styles, such as the #DuffleCoat or oversized overcoat, in smaller volumes, aligning with Everyday Opulence and Country Ramble trends. Position them as hero marketing pieces and boost through visual merchandising
- Target younger consumers with directional updates of the biker and bomber jackets. Maintain investment in styles like the #Topcoat and #Trenchcoat for more conservative customer
The #Topcoat
Strategies
- Protect the #Topcoat as a key investment silhouette. Prioritise practical knee lengths
- Upgrade minimalist, #LowKeyLuxury executions through premium fabrications. Introduce sculptural shapes and bold #WinterBrights for directional updates
The #TrenchCoat
Strategies
- Reinvigorate the Cult Classic trench coat with protective #FunnelNeck silhouettes and hybrid cape details
- Harness luxe leather and suede fabrications. Opt for sartorial micro checks for printed iterations.
The blazer
Strategies
- Reassess blazer assortments to avoid overbuying, maintaining presence in line with demand while responding to the continued decline on the catwalk
- Focus on design-led updates that inject newness, such as feminine peplum details, waisted silhouttes and raw edges on twisted tailoring.
The #LeatherJacket
Strategies- Evolve leather jackets beyond traditional biker styles
- Focus on cinched waists, #80s-inspired sculpted shoulders and tactile finishes such as crocodile embossing
The #BeltedCoat
Strategies
- Emphasisie waist-focused silhouettes as the belted coat builds momentum
- Prioritise cinched constructions and directional #DropWaists, harnessed across #ElevatedUtility, denim and reversible styles
The #BomberJacket
Strategies- Upgrade the bomber jacket through proportion play with voluminous sleeves and cropped lengths
- Invest in the minimalist funnel-neck bomber in line with #CityDressing and #LowKeyLuxury narratives, or play into the #OrnateMaximalism trend with decorative designs
The #OversizedCoat
Strategies- Test oversized outerwear with exaggerated proportions that cocoon the wearer
- Enhance tactility with shearling details, or create a visual statement with rich embroidery and colourful checks. Alternatively, #EnhancedNeutrals will drive long-term appeal
The #DuffleCoat
Strategies- Align the #DuffleCoat with the #CountryCalling and Everyday Opulence trend narratives
- Retain signature toggle closures while experimenting with fabrications such as faux fur, patent and brocade jacquards, or test hybrid #CapeCoat designs
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